INPEX – IPA Convention & Exhibition

Project Overview

INPEX participated in the IPA Convention & Exhibition with a high-energy, high-traffic booth — but previously had no system to understand who visited, what they interacted with, or how each activation performed.

We created INPEX Game On, a fully branded, multi-activity gamification ecosystem that connected all booth experiences under one unified registration, one user identity, and one scoring system.

Visitors explored the booth, scanned QR points, played games, completed missions, and redeemed rewards — all tracked automatically.

The Challenge

Before the project began, INPEX had a big, beautifully designed booth — but no structured way to drive engagement or understand their visitors.
They needed a solution that could:

• Attract large crowds and keep them inside the booth, not just passing by

• Turn multiple booth elements into one connected, interactive experience

• Encourage visitors to explore every zone: presentations, CSR showcase, ABADI landmark, Operations Map, games, etc.

• Track who was visiting and what they were doing

• Create organic excitement with missions, points, and rewards

• And finally:
  Make the entire booth measurable, interactive, and fun for a very mixed audience — from students to engineers.

Our Approach

We built a unified, multi-activity gamification system that connected all INPEX booth experiences into one seamless journey.
The system combined:

• QR Registration as a single identity to unlock all activities

• Daily Presentation Quizzes with instant points at the end of every session

• Operation Map Exploration with hidden QR codes on the LED screen

• Word Scramble Game with auto-synced scoring & leaderboard

• CSR Social Impact Showcase with embedded QR missions

• ABADI Landmark Photo Mission verified via Instagram posts

• Tea Ceremony Access as a high-point premium activity

• Reward Redemption fully tracked through a structured point system

No app download.
No complicated steps.

Just scan → explore → earn → redeem.

Performance Highlights

• 2,198 registered participants

• Thousands of interactions across all booth missions

• Clear data for every activity: quiz, map, CSR showcase, game, photo tasks, tea ceremony

• Reward redemptions fully tracked and categorized

• Peak engagement during presentation sessions

• High leaderboard activity and repeat plays

• Extremely strong booth traffic and visibility

• Raw Excel delivered with clean structure for INPEX internal analytics

Why It Worked

• Visitors had one identity to access everything → frictionless

• The booth became a gamified playground, not just a display

• Activities supported all audience types

• Missions, points, and rewards encouraged full-booth exploration

• Competition and photo challenges boosted excitement and crowd energy

• INPEX gained real visitor insights for the first time in their IPA history

• All data was exportable, trackable, and measurable

Impact

INPEX now has:

• A full visitor database

• Insight into which activities people loved most

• *Clear patterns on engagement peaks

• Accurate reward usage

• Data-backed understanding of booth performance

• A proven gamification model they can repeat or scale

• And a booth that was not just crowded —
  but interactive, rewarding, and completely measurable.

Ready to Engage Your Audience?

Every movement, every smile — all part of an experience they’ll remember.
Let’s design the next one together.