Pocky Connectopia - Activation

Project Overview

For the Pocky Connectopia installation at Gandaria City, we created a fun, fast, and family-friendly game zone designed to attract mall visitors across all ages.

The event ran for a full week and featured two highly physical, highly addictive games:

• Pocky Memory Match Game

• Pocky Hole in the Wall Challenge

The concept was bright, cheerful, and unmistakably Pocky.
By combining simple mechanics with movement-based play, the booth consistently drew kids, teens, parents, and groups of friends.

Total players: 3,000+ in one week.

The Challenge

• High traffic for a full week — booth needed to handle continuous play without downtime.

• Players of all ages — from small kids to teens and couples, so the mechanics had to be instantly understandable.

• Physical movement game (Hole in the Wall) — required fast, reliable silhouette detection even when players jumped, bent, or changed pose suddenly.

• Simple but addictive gameplay — Memory Game had to be easy for kids but still fun for older visitors.

• Budget-friendly setup — client wanted high engagement without relying on expensive sensors or heavy tech.

• Photo & video friendly — the booth needed to naturally create shareable moments (funny poses, reactions, cheering).

• Durability — games had to withstand nonstop usage, especially from kids who replayed many times

Our Approach

⭐ Pocky Memory Game

• Fun, colorful UI

• Simple tap/touch mechanics

• Instant restart after each round

• Suitable for all ages

• Encourages repeat play (kids loved beating their previous score)

⭐ Pocky Hole in the Wall

• Body-shape matching challenge

• Super fun for teens & parents

• Works with simple silhouette detection

• Perfect booth for cheering, laughing, and filming

• Highly active → high crowd energy

⭐ Bright Pocky Visual Experience

• Full red Pocky world

• LED-lit frame

• Big character illustrations

• Perfect selfie & TikTok-friendly environment

Performance Highlights

• 3,000+ total players in 7 days

• Consistently high foot traffic inside Gandaria City

• Strong performance despite minimal tech requirements

• Kids replayed the game multiple times

• Many families stayed longer because children didn’t want to stop playing

• Booth became a “must-stop” corner for mall visitors, especially teens & young couples

• Zero downtime during operation

• Big smiles, laughter, and tons of videos recorded

Why It Worked

• Simple gameplay + physical movement = instant fun

• Bright Pocky world attracts kids automatically

• Movements (jump, stretch, bend) create funny moments → viral/offline shareable

• Budget-friendly setup → maximum ROI

• Perfect for brand activation events with long durations

• Easy to operate with minimal technical support required

• Parents let their kids stay because it’s active and safe

• Works for all ages, unlike some advanced tech-heavy games

Impact

• Increased dwell time around the Pocky booth

• Great for brand awareness and product visibility

• Families and friend groups actively interacted with the installation

• High replay value = high engagement per visitor

• Demonstrates that simple games can outperform complex ones when the theme and execution are right

• Became a reference for budget-friendly, high-impact event games

Ready to Engage Your Audience?

Every movement, every smile — all part of an experience they’ll remember.
Let’s design the next one together.