S-26 Exceptional League — Mall Activation 2025

Brand Challenge

S-26 wanted a family-friendly activation that brings the “Exceptional Kids” message to life. The goal was to create an experience zone that’s playful, educational, visually iconic, and safe for children ages 1–7—while keeping parents engaged and increasing dwell time at the booth.

Our Solution

We transformed the brief into a fully interactive playground using motion tracking, LED floor technology, and vision mapping. Each experience was crafted to be intuitive, immersive, and consistent with the S-26 brand theme—turning the event space into a vibrant, high-energy learning environment.

Interactive Vision Mapping
(Exceptional Architect)

Build-your-own futuristic city

Experience Highlights

Children arrange physical blocks across the play area, and each block activates a unique projection—buildings, parks, roads, bridges, and lights.
As more blocks are placed, the city grows and transforms in real time, creating a magical moment for kids and parents.

What Happens in This Experience:

• Blocks trigger animated visuals instantly

• Kids collaborate to build a complete city

• Roads connect, buildings rise, lights turn on

• Perfect for groups and family play

• Eye-catching from every angle, especially from top view

Why Kids Love It:
Creative, hands-on, and satisfying to watch as the city comes alive.

Zoologist in Motion
(Exceptional Zoologist)

Motion-based animal movement game

Children follow the actions of different animals—flapping like a bird, hopping like a kangaroo, running like a cheetah, climbing like a monkey, and splashing like a dolphin.
Their silhouette appears on screen to guide their movement in real time, making the game instantly intuitive for any child.

What Happens in This Experience:

• Kids stand in front of the screen and their silhouette appears

• Each animal animation plays for a few seconds

• Children mimic the movement as closely as possible

• Real-time feedback: “Well done!” or “Let’s try again!”

• Completing all five animals earns a reward sticker

Why Kids Love It:
Energetic, fun, and easy to follow — plus parents love recording the moment.

LED Game Floor
(Exceptional Maestro)

Musical play zone & memory pattern challenge

A bright, colorful LED floor that reacts instantly when kids step on it.
Younger kids can explore sounds and colors in the free-play melody mode, while older kids take on the pattern-matching challenge — following 3, 5, and 7-step sequences.

What Happens in This Experience:

• Stepping on tiles triggers lights and musical tones

• Melody mode for ages 1–3 (free play, no rules)

• Pattern mode for ages 3+ (follow the sequence)

• Immediate visual and audio feedback

• Supports 5–6 kids at the same time

Why It Works:
Colorful, sensory-rich, and one of the most eye-catching zones in the event area.

Impact Highlights

• Kids from different age groups interacted confidently and naturally

• Very fast to learn, allowing smooth crowd rotation

• Many children replayed the activities multiple times

• The colorful visuals made the S-26 zone stand out from afar

• Parents recorded the activities, creating organic social content

S-26’s activation zone became one of the most engaging areas throughout the mall.
Here are the key takeaways from the experience:

Ready to Engage Your Audience?

Every movement, every smile — all part of an experience they’ll remember.
Let’s design the next one together.