SRC - Jumpa Juara

Project Overview

Jumpa Juara is SRC’s annual national gathering, attended by thousands of store owners across Indonesia. Most participants are not tech-savvy, yet for 2024 the event required a fully digital flow—registration, challenges, gallery posting, group activities, points, and leaderboard.

Our job was to make everything feel simple, fast, and enjoyable, even for users who rarely use digital platforms.

(Delivered in collaboration with Hanielshen Agency.)

Design a digital journey that works for:

• Participants who are mostly non-digital (“gaptek”)

• Older devices, different brands, different browsers

• Weak or unstable internet during the event

• Limited prize value → engagement must come from experience, not reward

• Very high traffic during peak event days

In short: Make digital feel easy.

We built a lightweight, mobile-first microsite designed to run smoothly on almost any device.
The system combined:

• QR Registration from ID cards & WhatsApp links

• Super simple UI with familiar social-feed navigation

• Individual & Group Challenges with instant points

• Galeri Juara for photo-based participation

• Leaderboard to spark friendly competition

• Exhibition & Redeem menus for reward flow

No app download.
No complicated login.
Just scan → join → play.

Performance Highlights

Even with a non-digital audience, the results were exceptional:

• 52,176+ visits in just four days across all menus.

• 99.7% Adoption Rate in Group Challenges, proving the system was frictionless.

• 736% Engagement Rate, showing users joined multiple activities repeatedly.

• Massive participation: 6,651 Individual & 5,221 Group Challenge submissions.

• 3,813 photos uploaded to the 'Galeri Juara' digital wall.

• Failure cases extremely low: 1.7%, mostly due to device/browser issue

This proved that the gamification flow worked—even for audiences usually considered “offline”.

Why It Worked

• Frictionless Entry: No app download required. Just scan a QR code and enter WhatsApp number to login instantly.

• Familiar Interface: The UI mimicked popular social media feeds, making navigation intuitive for older demographics.

• Instant Gratification: Real-time points and live leaderboards triggered a competitive spirit and immediate sense of achievement.

• Hybrid Engagement: Challenges required physical movement (booth visits) combined with digital actions, keeping the experience dynamic.

Impact

• Successfully digitized thousands of store owners

• High engagement with minimal explanation needed

• Repeat participation across multiple features

• Smooth crowd rotation during peak hours

• A proven registration & gamification model for future Jumpa Juara events

• Clear demonstration that “gaptek users” CAN enjoy digital experiences when the UX is right

Ready to Engage Your Audience?

Every movement, every smile — all part of an experience they’ll remember.
Let’s design the next one together.